BRAND IDENTITY | CREATIVE DIRECTION
Presenting a reimagined identity for Maison Margiela’s REPLICA fragrance series through “discovered” poetic compositions in a booklet.
PROJECT OVERVIEW
The goal of this project endeavor was to revitalize Maison Margiela’s REPLICA fragrance line through the art of poetry.
CONTEXT: Semester Project
MY ROLE: Creative Director, Visual Designer, Brand Researcher, Photographer
